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Frequently asked questions
Answers to the most common questions about Dash and Shopify: pricing, timelines, migrating without losing your Google rankings, PageSpeed, CRO, rebranding and working with stores outside Brazil. Can't find yours? Ask us on WhatsApp.
About Dash
What is Dash Otimiza?
A Shopify-specialized agency. We handle Shopify migrations, store rebranding, CRO (conversion rate optimization) and speed optimization for merchants in Brazil and worldwide. Meet Dash.
Is Dash an official Shopify Partner?
Yes, since January 2022. On the official Shopify Partner Directory, Dash is the #1 agency in Brazil, rated 5.0 from 142 merchant reviews. See our Shopify Partner Directory profile.
How many stores has Dash worked with?
More than 1,000 e-commerce stores.
Do you work with stores outside Brazil?
Yes. We work remotely, in English, Portuguese and Spanish, with merchants in any country. Prices are in Brazilian reais (R$), and we can quote in your local currency on request.
Pricing, timelines and hiring
How much does it cost to hire Dash?
Fixes and customizations start at R$ 150. Speed optimization, Shopify migrations, rebrands and new store builds are quoted per project, because they depend on your store; for CRO, the price comes after a review of your store.
How long does it take?
Simple tweaks are usually done the same day; medium and complex tweaks, CRO and speed optimization take 1 to 2 business days. Shopify migrations, rebrands and new store builds start at 15 business days. You get the exact timeline together with the quote.
How do I hire Dash?
Send us your store URL and what you need on WhatsApp (+55 11 98902-1069). From there, we review your store or set up a meeting, and the work is agreed in a proposal with scope, timeline and price. See all contact options.
Do you work on my live store?
No. Tweaks, CRO, speed optimization and rebrands are done on a copy of your theme (an unpublished draft). You review the preview and publish when you're happy.
Shopify migration
Will I lose my Google rankings when I migrate to Shopify?
The risk comes from old URLs that disappear. Every old URL gets an SEO redirect to its new Shopify address, checked against your old site's sitemap, so visitors from Google land straight on the right page. See how the migration works.
Does my store go offline during the migration?
No. The new Shopify store is built in parallel while your current site keeps running. The switch happens at handover, after your approval.
Which platforms do you migrate from?
WooCommerce (WordPress), Magento, BigCommerce, Wix, PrestaShop, VTEX and 9 more: Nuvemshop, Squarespace, Ecwid, OpenCart, Shift4Shop, Volusion, Weebly, Big Cartel and Square Online.
Speed and PageSpeed
How do I make my Shopify store faster?
Start by measuring: check your PageSpeed score and find out what weighs the most for shoppers on mobile. In a Dash speed optimization, we run that diagnosis and make the fixes on a copy of your theme, in 1 to 2 business days.
Can you guarantee a 90+ PageSpeed score?
No. Scores depend on your theme, apps and content, so a guaranteed number is a red flag. What we commit to is the method: a measured diagnosis, fixes on a copy of your theme and no score-faking tricks.
What's the difference between the PageSpeed score and Core Web Vitals?
The score is a lab simulation run by Lighthouse. Core Web Vitals (LCP, INP and CLS) are also measured from real Chrome users when your store has enough traffic. We work on both.
CRO and rebranding
What is CRO in e-commerce?
CRO stands for conversion rate optimization: adjusting your store so a larger share of visits turns into orders. In practice, it means removing doubts and obstacles between the product and the payment. See Shopify CRO.
Why does my store get visits but no sales?
Visits without sales usually mean doubt at the moment of purchase: hidden shipping costs, no reviews, no installment option, a buy button that is hard to find on mobile or a slow store. That is what CRO and speed optimization fix.
What is an online store rebrand?
It means redesigning your store so it communicates your brand: visual identity, typography, photos and layout. On Shopify, the rebrand happens in the theme, with no platform change. See Shopify store rebranding.
Does a rebrand affect my SEO?
The look changes, but product and collection URLs stay the same. If any URL needs to change, it gets an SEO redirect.
Shopify
Why choose Shopify?
Shopify takes care of hosting, security and checkout, and has an app store and theme store to add features without building everything from scratch. Merchants spend less time on the platform and more time selling.
Does Dash work with other platforms?
Our focus is Shopify. When a store is on another platform, we migrate it to Shopify.