About Dash
About Dash Otimiza
Dash Otimiza is a Shopify-specialized agency. We work with merchants in Brazil and abroad, in English, Portuguese and Spanish, on new store builds, migration, rebranding, CRO, speed optimization and theme fixes.
Real people taking care of your store
Dash is a team of specialists in design, development, CRO and performance. Every project goes through people who know each part: those who design the store, those who build it, those who look after conversion and those who look after speed.
The team is led by Felipe Santana, CEO and founder, and Matheus, COO.
Who we are
We've been an official Shopify Partner since January 2022 and have worked with more than 1,000 e-commerce stores. On the official Shopify Partner Directory, we are the #1 agency in Brazil, rated 5.0 from 142 merchant reviews. See our Shopify Partner Directory profile.
We are Shopify specialists. That focus lets us go deep on what matters: the theme, the apps, speed and what makes shoppers buy.
Shopify Select Partner
Dash is a Shopify Select Partner. It is a recognition given by Shopify itself, within its official Partner Program, to agencies with a proven track record of delivered projects and satisfied clients.
If you're choosing an agency, it's a good sign: it isn't a badge we gave ourselves, it's Shopify recognizing the work. And it backs up what merchants say on the official Shopify Partner Directory, where we are #1 in Brazil, rated 5.0 from 142 reviews.
What we do
Shopify migration
From WooCommerce, Magento, BigCommerce, Wix, PrestaShop, VTEX and 9 more: Nuvemshop, Squarespace, Ecwid, OpenCart, Shift4Shop, Volusion, Weebly, Big Cartel and Square Online, with SEO redirects.
Learn more →Store rebranding
Identity, typography, photos and layout designed for your brand.
Learn more →CRO and conversion
Everything that removes doubt when a shopper is about to buy.
Learn more →New store build
A Shopify store built from scratch, with its own design, made to sell from day one.
Learn more →Speed optimization
PageSpeed and Core Web Vitals (LCP, INP and CLS), with no tricks that fake the score.
Learn more →Fixes and customizations
Bug fixes, new sections and theme customization, from R$ 150.
Learn more →How we work
- We measure before we change anything: diagnosis in a real browser, not guesswork.
- Drafts, not live edits: we work on a copy of your theme, and you publish when you're happy.
- The full picture: performance, accessibility, best practices and SEO, plus how AI agents and AI search read your store.
Founder
Dash Otimiza was founded by Felipe Santana. Felipe Santana on LinkedIn.
Why Dash
Frequently asked questions
How long has Dash been a Shopify Partner?
We've been an official Shopify Partner since January 2022.
How many stores has Dash worked with?
More than 1,000 e-commerce stores. On the official Shopify Partner Directory we are rated 5.0 from 142 reviews.
Is Dash the #1 Shopify agency in Brazil?
Yes. On the official Shopify Partner Directory, Dash is #1 in Brazil, rated 5.0 from 142 merchant reviews.
Which languages do you work in?
English, Portuguese and Spanish, with merchants in Brazil and other countries.
What does it mean that Dash is a Shopify Select Partner?
It's a recognition from Shopify itself, within its official Partner Program, for agencies with a proven track record of delivered projects and satisfied clients.
Who founded Dash Otimiza?
Felipe Santana, Dash's CEO. The team includes specialists in design, development, CRO and performance.